Ever wonder what your customers think about you? If you’re a good businessperson, then you’re probably rolling your eyes at us. Of course, you care about your customer perception! It’s why you send out feedback surveys, develop more detailed customer personas, and fund all sorts of marketing efforts. It’s also why you just hired a commercial painting team. Wait, what?
Customer perception encompasses how consumers experience your brand, starting with your business’s physical appearance. Commercial painting is a simple but powerful way to improve your customer perception.
With a fresh coat of color, you come across as more professional, welcoming, and trustworthy. What’s not to love?
Commercial Painting and the Power of First Impressions
Obviously, first impressions matter when you’re meeting someone for the first time, but does it really matter what color your store’s door is painted? A hundred percent yes.
A customer’s first impression of your business impacts their experience. While all the senses contribute, 55% of a first impression is made by what you see. For your customers, that means everything from the appearance of your space to your brand design.
When you leave a good first impression, you automatically enhance the customer experience. In a competitive market, this initial appeal can have a positive impact on your conversion rate, customer loyalty, and bottom line. Cha-ching!
It all starts with the aesthetic of your building. A good commercial painting project can be the foundation of a stunning design.
Create an Inviting Atmosphere
When a customer enters your business, they immediately start taking things in. Unless you’re one of those niche restaurants where the wait staff are intentionally rude, it benefits your business to create an inviting atmosphere. Cultivating welcoming vibes with commercial painting can help sell your products or services as it improves the customer’s experience with your business.
The only question is what feelings are you trying to cultivate? For instance, does your business read more as a peaceful Zen garden or a boisterous powerhouse? This may sound like a ridiculous question, but it’s rooted in color psychology. Warmer colors create a more energetic vibe, while cooler colors have a calming effect.
In addition to how colors impact emotions, the color of your building’s exterior can actually impact the comfort of the space. Just check out this study on the value of using light-colored paints for roofs to reduce energy use and help cool down buildings in hot climates. That sounds pretty appealing for Georgia’s sweltering summers!
Reflect Brand Identity Through Commercial Painting
When choosing colors for your commercial painting job, you want them to feel like you. After all, your marketing team didn’t spend countless hours choosing your brand’s color codes for nothing!
These hues can give you some direction for your interior design choices. Before you know it, your walls will be giant business cards for your company. Cohesive design communicates alignment and intention to customers.
Enhance Professionalism and Trustworthiness
Whether you’re a fashion retailer or an insurance firm, you want to come across as reputable. Not only do commercial painting and design communicate brand identity and atmosphere, but they also tell customers if they should take you seriously.
A messy or incomplete paint job or scuffed-up walls don’t look good for your brand—unless your aesthetic is grunge. Then, by all means, rock out. For literally every other business, an expertly painted space gives your customers the perception of professionalism.
Your color choice comes into play here, too. Depending on your industry, use color theory to reflect your character. A creative business can get away with bright and bold colors more so than a law or financial firm. In those cases, cool, neutral paint colors are better suited to the space.
Stand Out in the Market
When you look good, people notice. A beautifully painted interior and exterior tell your customers—and your competitors—that you aren’t messing around.
Giving a good and professional first impression, welcoming customers into your space, and aligning your design choices with your brand image all help you stand out in your market. When your business looks as compelling and confident as you are, the competitive edge is there for the taking. Commercial painting can help you secure your spot as an industry leader.
Address Maintenance and Longevity
There are plenty of aesthetic reasons to opt for commercial painting, but we don’t want to come across as totally vain. Commercial painting has plenty of practical benefits, too.
For instance, regular and quality paint jobs can improve the durability of your building. Exterior paints add UV and moisture protection to your walls, which can buffer against the temperature swings and inclement weather we see year-round in Athens.
Inside, interior paints offer a shield against the regular wear and tear of every day use. In fact, when you opt for a professional quality paint job, you’ll won’t need to paint as frequently. Investing in high-quality paints and hiring a crew that knows what they’re doing pays off. What’s that sound? It’s money in the bank.
Kindness Without Borders: Worldwide Feel-Good Gems We Had to Share
There’s nothing quite like neighborly support. It’s part of the reason why Mr. Rogers was such a beloved figure (cue his theme song on repeat in my head). This story about a couple of neighbors helping each other out truly touched our hearts.
In Fort Worth, Texas, Apryl Goodwin had been diagnosed with uterine cancer, but she had no transportation to attend her frequent (and exhausting) doctor appointments. After asking for support on the Nextdoor app, Lyn Story enthusiastically spoke up. Over the past year, she’s driven Goodwin to countless appointments, and they’ve formed a lifelong friendship along the way.
Look as Good as You Feel With Commercial Painting
Joke of the Week: Why did the old man fall down the well? He couldn’t see that well…
If you learnt nothing else today, at least you learnt to watch where you step. Well, that and a fresh commercial painting job can help customers see you in a new light. Draw in more business, build trust with your client base, and improve your brand image.
Ready to spice up your look? Call the pros at (drumroll, please) Procoat Athens. Our digits are at the bottom of our home page. We can’t wait to chat.
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