You’re at a crossroads. A wizard stands before you and presents you with an age-old riddle: What color should you choose for your upcoming commercial painting project that will have the highest impact on customer satisfaction and revenue growth?
You hem and haw. You twiddle your thumbs. Red? Blue? Neutrals? Which answer will set you on the right path to long-term success?
Don’t let the wizard fool you; there’s no single correct answer. The right color for your business will depend on several factors, like the type of business you own. You must also consider the overall aesthetic and customer experience you want to create.
It’s a big decision that can impact your commercial success. Not to worry—our experts are here with their best advice to help you find the right color for your business. That wizard’s not the only one with tricks.
Understanding the Impact of Color on Your Commercial Painting Project
Okay, so maybe wizards don’t actually exist, and we’ve played one too many video games. But color choice is a common discussion here at Procoat Athens. We obsess over the nuances of color psychology. In fact, we use it to craft the ideal consumer experience for every commercial painting project we undertake.
Why? Because color matters.
The quality of your products or services might drive the essence of your business’s success. But the aesthetic of your space has both psychological and emotional effects on your consumer base. We’ll nerd out on color psychology in a bit. The point is that color impacts behavior in ways your customers don’t even realize.
Assessing Your Brand Identity and Goals
Life often feels like a roller coaster. That’s why consistency feels so. dang. good.
Customers expect consistency from the brands they support. When a company feels at odds with itself, their loyalty may wane. Think bold colors with soft rock playing in the background—are you trying to amp me up or lull me to sleep?
Part of your brand’s identity is formed by your aesthetic: your typeface, logo, and, of course, colors. When considering what color to choose for your commercial painting project, turn to your brand guidelines for inspiration. Whether you’re painting outside or inside, incorporating your brand’s colors into your design creates the consistency your customers crave.
Exploring Color Psychology
All humans have connected different meanings with different colors. Humor us for a second: What do you think of when we bring up the color black? Maybe you thought about death, fear, metal music, or nighttime. Now, how about white? Perhaps angels, innocence, or purity popped into your head.
The emotional and behavioral reactions we have to different colors are summed up in the principles of color psychology. This topic can get very deep very quickly, but here’s a brief summary of color psychology trends in Western culture. (Colors have different meanings in different cultures around the world.)
Warm colors like reds, oranges, and yellows are energizing. They bring a bright stimulation to a space that can subtly excite your customers.
Cool hues like blues, greens, and purples are generally more calming. They convey feelings of serenity and can inspire thoughtfulness and creativity in your visitors.
Neutrals like whites, grays, and beiges can look clean and sharp. They can demonstrate professionalism and inspire trustworthiness.
Considering Functional Factors in a Commercial Painting Project
It’s also important to consider what function your space has before you dive into a commercial painting project. Are you designing a doctor’s office, coffee shop, or insurance brokerage? Each of these business types should inform your color selection.
In other words, you probably don’t want to paint your doctor’s waiting room in a bright orange. But an orange would feel very appropriate in a coffee shop.
Your chosen paint sheen should also reflect the functionality of the space. In general, you would use higher gloss finishes for higher traffic areas. You can get away with a matte paint finish on a ceiling, but you definitely need a glossier finish for a bathroom.
Bonus: With the right sheen, you won’t have to repaint as often.
Navigating Trends vs. Timelessness
Walking around Everytown U.S.A., you probably feel both shocked and delighted by the current Gen Z styles. To them, we say, “Rock on.” Oops, we meant, “Slay.” Is our gray hair showing?
Trends come and go, but that doesn’t make them any less delightful. While it can be risky to design your commercial space based on a trend, there’s a place for embracing a contemporary color palette. There are also plenty of situations when a more timeless choice is a better fit.
The reasons for trending color palettes aren’t arbitrary; they often reflect a greater shift in culture. If your business has a modern and hip identity in general, then incorporating design trends falls in line with your greater brand image.
Of course, a timeless hue is never a bad option. You can always incorporate trendy accents through throw pillows or hanging artwork.
Utilizing Samples and Mock-Ups
As much as we love paint swatches, a little four-inch square isn’t going to magically tell you what your space will look like with that color. It’s hard to really tell how a color will look until it’s up on your wall.
Mock-up tools that use augmented reality (AR) technology can help you visualize your space with a new ’do. Combined with more intensive samples—like painting larger swatches on your walls of a few options— you can get a better idea of what paint looks like before you commit to a large-scale commercial painting project. The future is now, kids.
Kindness Without Borders: Worldwide Feel-Good Gems We Had To Share
This story had us chuckling and warmed our hearts. Ryan Clifford and Charlie Bird went viral recently for dressing up as Taylor Swift and Travis Kelce for Halloween. After getting such positive feedback, they’ve started recreating each of her album covers to turn into a calendar.
The pair sells copies among their followers and donates the proceeds to local nonprofits. We’d follow them to the Tortured Poets Department any day!
Put the Pizazz in Your Commercial Painting Projects
Okay, here’s a joke for the Swifties: How does Taylor Swift dry her umbrella? She shakes it off, shakes it off.
A quality paint job is about more than the color you choose. You can see it in the crispness of the edges, the perfectly applied texture, and the durability of the paint.
If you want quality, you want Procoat. Our expert painting teams offer color consultations to get your painting project off to a good start. We also have the skills and materials to leave your space looking as good as you feel.
Let’s start your painting project today. You’ll find our contact info at the bottom of our homepage.
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